Tuesday, January 3, 2012

Pilot Review: It's a Brad, Brad World

It's a Brad, Brad World (Mondays at 10:00 on Bravo)

You'll know before you even read this review whether or not this show is for you, based on your feelings toward The Rachel Zoe Project. Fortunately for new viewers, however, It's a Brad, Brad World is already much more entertaining than the most recent season of its parent show, The Rachel Zoe Project. For those not in the know, Brad Goreski was one of Rachel Zoe's styling assistants for a number of years. He worked with the fashion guru until late last year, when he left to create his own styling business. Brad appeared in the first three season of Rachel's Bravo series, and the fourth (which aired from September-November 2011) just wasn't the same without him. It was no longer entertaining.

It's a no-brainer then that Brad would receive his own series on Bravo, considering what we now know: he was the only thing that made Zoe's show good. She is quotable and funny because she's ridiculous and doesn't realize it. But Brad was the true entertainment on The Rachel Zoe Project, and it's no less true on Brad World. We pick up months after Brad has left Rachel's company (yes, there's a brief bit where he addresses their current non-existent relationship) with him working out of his garage and getting jobs based more on his own personal style than on how he styles others. He goes to a photo shoot for Paper magazine in which a group of models dress up like him and later to a party for Us Weekly where he is honored as being a style icon. On the business end of things, there's surprisingly little work. Brad is given a job styling Diane Lane, but she soon cancels to go with a more established stylist. Luckily singer Keri Hilson needs someone to style her for the Met Ball (one of the biggest yearly events in the fashion world), so he jumps at the chance.

Brad World immediately establishes itself as separate from The Rachel Zoe Project. Whereas Rachel's home life is annoying and boring due to the overbearing and obnoxious presence of her dimwitted husband Rodger, Brad's is light and fun with the introduction of his partner Gary Janetti, a sitcom writer with a biting sense of humor. The two have a cute repoire, unlike the annoying banter of Rachel and her husband; whereas Rachel and Rodger's communication mostly consists of iterations of "Babe, you're pregnant, don't do that" or "You're working too much" or "I'm so tired, I can't have sex right now," Brad and Gary make pussy jokes and have a truly hysterical overlapping game of word association. They actually have conversations rather than snapping the same old lines at each other.

Also unlike Rachel's series, the reason to tune into Brad World isn't necessarily for celebrity sightings or fashion ogling. Brad is genuinely engaging and funny, a true character who happens to be a real person. He's the reason reality television existed in the first place and became popular: it's as if someone wrote him into a show, but he's not following any script. It's a refreshing and endearing show starring a witty and charming personality.

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